APPARENT Pty Ltd is a leading supplier of fully-formulated
generic agricultural chemicals from China to Australian
farmers. Our focus is value for money. We buy
directly from a contestable market comprising around 75
high-quality production plants in China out of a total
population of around 600 plants. Many of these plants also
supply the multinational corporations engaged in the crop
protection industry, often with their proprietary molecules.
Many of these plants produce only for the export market and,
therefore, are familiar with the product quality demanded by APVMA and Australian farmers.
APPARENT independently analyses all new products at an
internationally-recognised independent laboratory in
Shanghai. The same facilities are also used to analyse
product samples taken at random once orders are placed.
We also insist that each product we procure contains
Huntsman wetters, surfactants and dispersants. We inspect
each plant from whom we procure products and take into
account its financial strength, environmental protection and
occupational safety regimes as well as production facilities
before adding the company to our list of accredited
APPARENT also imports Active Constituents (AC) from
agricultural chemical plants in China for local formulation
in Australia. We are currently formulating at four
plants: two in Victoria, one in Western Australia and one in
New Zealand. Approximately one-third of our product by
volume is now formulated in Australia.
APPARENT is committed to delivering the highest quality
product to Australian farmers at the lowest price. We have
achieved this objective in three years of operation.
We do not buy from traders because this action adds cost and
not value, and the source of the product is often unknown.
Because we buy from a contestable market of prequalified
plants, we obtain lower prices than those typically paid by
traders who often deal with a single plant. We add a low,
fixed margin to the ex-plant price which is recovered after
the product has been imported. Unlike most of our
competitors, our margin is not inflated by shipping costs,
insurance, freight, credit terms and import duty. Our
margin does not increase with the price of the product.
While most of our generic products have been in the market
for many years, we are not standing still. We constantly
seek new methods of formulation to reduce prices for
Australian farmers. We also continually research all
new molecules and discuss these with the plants that produce
the same in China with a view to introducing them to the
Australian market once patents expire. We know that we
can deliver the newer products to Australian farmers at a
fraction of their current cost. We are prepared to obtain
AC clearance with APVMA for these molecules and then
register appropriate labels for the Australian market.
The APPARENT product range is
exclusively available from AIRR and Tuckers stores. To
locate your nearest AIRR or Tuckers store
Independent Autumn 2013
The digital version of The
AIRR Independent, Autumn 2013, is now available. This
edition includes an article submitted by Apparent Ag:
"Beware of Cheapies. It can happen in Australia
too!". This can be
found on page ten.
Hard copies of The AIRR Independent will be distributed in
the coming weeks.
Click on the image below to access the current digital
version and read Apparent Ag's article: